Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This move comes as the company announced that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a full-scale release. This shift comes amid a surge in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, from AI artwork to science explainers, and we aim to give people the power to see more or less of that, depending on their own preferences,” commented a company executive.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. Overall, in excess of 100 mn media items are added to the app every day, making AI-generated material a minor percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to limit or boost the amount of AI content they watch by using the topic control option in the app and picking AI-made media. Other topics that can already be adjusted under the setting cover news, style, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require content makers to identify “realistic” AI-generated content, and it prohibits harmful fake videos of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
In addition, the platform will henceforth add an artificially created tag to content made using its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is also launching a two million dollar educational fund for experts and organizations to produce educational content about using AI responsibly. This program will assist educational bodies focused on educating computer science.
Platform Protection
TikTok has defended its safety measures, amid discussion over proposals to lay off numerous content moderators in the UK. The company is expected to cut a significant number of roles in its user protection department in London, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most distressing content before it is viewed by people. The company stated a significant reduction in shocking and graphic content seen by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
